ABOUT PROJECT:
Urban Chocolatier is a UK-based dessert restaurant specialising in indulgent offerings, including waffles, gelato and cakes. Despite its strong product appeal, the brand lacked visual consistency and failed to reflect the quality of its customer experience.
This project focuses on delivering a cohesive and elevated brand identity that enhances perception, strengthens recognition and creates a more engaging customer journey across both physical and digital touchpoints.
The Goal:
To modernise and unify the brand while preserving its core identity, creating a system that feels both premium and playful and can be consistently applied across all franchise locations.
The Challenge:
As a franchise-based business, large-scale visual changes, particularly to primary brand colours, would introduce significant costs for individual franchisees.The challenge was to refresh the brand without disrupting its existing infrastructure. This required retaining the original primary colour to minimise operational impact, while introducing a refined typographic system and a brighter, complementary colour palette to bring new energy to the brand.
MY ROLE:
Brand & Design Lead
Industry:
Food & Beverage (Dessert Restaurant / Hospitality)
Creative Services Delivered:
⭐️ Brand Strategy & Creative Direction
⭐️ Logo & Visual Identity Design
⭐️ Typography Systems
⭐️ Packaging Design & Menu Design
⭐️ Colour Palette Development
⭐️ Marketing Campaign Design & Brand Collateral
⭐️ Exhibition & Environmental Graphic Design
⭐️ Motion Graphics for In-Store Digital Displays
⭐️ Shopify Website Design & Management
Enhancing Storytelling with AI-Powered CREATIVITY:
I use AI tools such as Adobe Firefly, ChatGPT, Nano Banana and other emerging platforms to enhance my work as a brand designer and creative lead. These tools support design, copywriting, technical problem-solving and creative development.
AI allows me to work faster, think more broadly and explore ideas more freely, from visual concepts and motion design to copywriting and rapid prototyping.
The result is a more efficient creative process, stronger brand storytelling and engaging experiences that are strategic, visually compelling and built for today’s digital landscape.
